Overview of Customer and Product
Price’s Candles, established in 1830, holds a rich legacy as one of the UK’s oldest candle manufacturers. With over a century of expertise in crafting high-quality candles, the brand has garnered a reputation for excellence, reliability, and innovation.
From traditional wax candles to modern scented varieties, Price’s Candles has continually evolved its product line to meet the changing demands of consumers while maintaining its commitment to craftsmanship and sustainability. With a diverse range of offerings, including pillar candles, jar candles, and tealights, Price’s Candles caters to a wide audience, including the Royal Family.
The Brief
Price’s Candles sought our expertise after receiving an invitation to join Amazon’s vendor program. Previously reliant on third-party sellers for Amazon sales, Price’s Candles recognized the opportunity to streamline operations and maximize control over their Amazon presence by supplying directly through the vendor program.
The objective was to leverage their newly created vendor account to bring sales in-house, consolidating their distribution channels and establishing a direct relationship with Amazon for enhanced efficiency and scalability.
Our Marketplace Strategy
Creation and Optimization of Vendor Account
We initiated the process by creating Price’s Candles’ vendor account, ensuring it was tailored to their specific business needs. Our team liaised with Amazon to optimize the account, aligning it with Price’s Candles’ goals and ensuring seamless integration.
Listings and SEO Enhancement
Comprehensive listing optimization was undertaken, ensuring each product listing was enriched with SEO-rich content for maximum visibility and conversion. We rectified any errors present in existing listings and ensured all listings were consolidated under the Price’s Candles brand for better monitoring and sales management.
Image Enhancement
We revamped all product images to ensure they were visually appealing, bright, and clear. Additionally, we incorporated infographic images to enhance engagement, showcase the brand, and highlight product features, thus driving conversions.
A+ Content & Store Creation
Leveraging A+ content, we crafted compelling narratives to showcase Price’s Candles’ brand story and product offerings. Furthermore, we curated a captivating store page, providing customers with a cohesive browsing experience and easy access to all Price’s Candles products in one place.
Account Management
Our team took over all Amazon-related tasks, allowing Price’s Candles to focus on broader business objectives. This encompassed day-to-day account management, ensuring account health, addressing cases and compliance issues, managing logistics, handling Amazon communication, and providing recommendations to boost sales and reduce costs.
Brand Protection
Proactive measures were implemented to safeguard Price’s Candles’ brand integrity. We conducted regular audits to remove duplicate listings, infringing content, and counterfeit goods from third-party sellers. Our dedicated brand protection team closely monitored and swiftly acted to maintain Price’s Candles’ brand reputation.
Services Utilized:
- Full Vendor Central account management
- Brand protection
- Listing optimization
- Image enhancement
- A+ content and store creation
- Logistical and operational support
- Invoicing, profit protection & dispute management.
The Results
Immy and the team have been a pleasure to work with over the last two years. They have taken the stress of dealing with Amazon completely off our hands and have built a strong online business for us. Their knowledge of Amazon is incredible and their ability to tailor their solutions to fit our business model has been really helpful. Vendor Buddy are knowledgeable, reliable and a pleasure to deal with. I would recommend the service to anybody trying to build their sales on Amazon.
Chris, Price’s Candles
The Data:
- 7 Figure vendor account built from scratch.
- Over 400,000 units shipped in year 1.
- Several products consistently ranking among the top 10 best-selling candles. One of their products consistently claimed the coveted #1 spot, solidifying its position as the top-selling candle in the Amazon UK marketplace.
