Overview of Customer and Product
Cooksmart England is a distinguished brand renowned for infusing British designs into everyday kitchenware items.
Established in 2001, Cooksmart has been a pioneer in offering high-quality kitchen textiles, homeware, and tableware that reflect the rich heritage of British design. With a commitment to blending style and functionality, Cooksmart’s products add a touch of elegance to every kitchen.
The Brief
The Cooksmart team sought our expertise to conduct a comprehensive analysis of their brand’s presence on Amazon and devise a strategy to internalize all Amazon sales through their vendor account.
Additionally, they aimed to reclaim authority over their brand on the platform while simultaneously driving increased sales. Recognizing the importance of brand control and maximizing sales potential, our collaborative effort focused on leveraging their vendor account to optimize visibility, enhance product discoverability, and ultimately boost sales performance.
Through strategic planning and execution, we aimed to not only streamline the sales process but also empower Cooksmart to establish a stronger foothold within the competitive Amazon marketplace.
Our Marketplace Strategy
In response to the challenges faced by Cooksmart England on Amazon, our agency implemented a comprehensive marketplace strategy aimed at optimizing their vendor account, enhancing brand visibility, and increasing sales performance. Here’s a breakdown of the key initiatives undertaken:
Vendor Account Optimization
We started by reviving Cooksmart’s dormant vendor account, which had been inactive for approximately 8 years. Through meticulous optimization of pricing, settings, catalogue, stock availability, and agreements, we aligned the vendor account with the brand’s current business strategy, laying the foundation for effective sales management.
Listing Optimization
With a focus on improving product visibility and conversion rates, we meticulously optimized Cooksmart’s existing listings and created new listings for over 600 products. Incorporating SEO-rich content, we ensured that each listing was tailored to maximize search visibility and attract potential customers.
Image Enhancement
Collaborating with Cooksmart’s internal designers, we enhanced product images to reflect the brand’s commitment to quality while adhering to Amazon’s guidelines. By showcasing the full range of products effectively, we aimed to captivate the attention of customers browsing the platform.
A+ Content & Store Creation
Leveraging the expertise of our team and Cooksmart’s designers, we crafted vibrant A+ content and store pages that resonated with the brand’s vision. This not only provided customers with a better understanding of the brand but also facilitated easy access to the entire product range directly on Amazon.
Brand Protection
Recognizing the importance of safeguarding Cooksmart’s brand integrity, we implemented robust measures to protect against counterfeit goods and unauthorized sellers. This involved registering all brand trademarks, monitoring listings for infringement, and swiftly taking action to remove unauthorized sellers, counterfeit products and duplicate listings.
Account Management
Taking over the day-to-day operations of Cooksmart’s Amazon vendor account, we ensured consistent sales performance by managing tasks such as compliance, case management, invoicing, profit tracking, and dispute resolution. Our goal was to streamline operations and alleviate the burden on the Cooksmart team.
Bringing Listing Requests In-house
To maintain accuracy and control over product information, we established an escalation process for third-party sellers requesting changes to Cooksmart’s listings. This allowed for prompt approval and implementation of requested changes, minimizing the risk of misinformation or inaccuracies.
Services Utilized:
- Full Vendor Central Account Management
- Brand Protection
- Listing Optimization
- Image Enhancement
- A+ Content and Store Creation
- Logistical and Operational Support
- Invoicing, Profit Protection & Dispute Management
- Third-Party Seller Support.
The Results
Imtiyaz at Vendor Buddy has been an invaluable asset to our team, especially in managing our Cooksmart Amazon account. His professionalism, attention to detail, and strategic approach have truly exceeded our expectations. His proactive communication and efficient management style have made working with him a pleasure. We highly recommend Imtiyaz and Vendor Buddy for anyone seeking top-notch service and expertise in Amazon account management.
Hasan, Cooksmart England
The Data:
- 6 Figure vendor account built.
- Over 60,000 units shipped in year 1.
- 13 million impressions in year 1.
- 15% conversion rate.
- Multiple products ranked #1 in their category.
